plan build grow

Lead, develop, and execute ABM strategies for high-value accounts across attack path management, detection, pentesting, AI, and red team training. Use AI to identify account opportunities, surface insights, and discover high-intent signals among priority accounts.

Built robust tracking systems with Codex and Glean to assess product fit across industry targets and previously undiscovered accounts. Added automation so stakeholders can interact with the systems and measure ABM progress. Created signals across 200+ new target accounts among Global and US Fortune 500 companies.

Developed AI workflows that produced in-depth opportunity analysis and growth recommendations, informing proposed sales and marketing solutions. Use ZoomInfo and its AI capabilities to help Sales identify key accounts, understand their technology environments, and act on intent signals relevant to pipeline velocity.

Onboarded and managed ZoomInfo Marketing OS, advertising across 1,000+ publishers to create signals among identified target accounts. Use LinkedIn advertising to target high-value accounts. Lead collaboration across Sales, Product/Engineering, Training Services, and Field Marketing to align target accounts, pipeline OKRs, sales outreach, and field recommendations.

Developed and executed a digital marketing strategy that increased brand awareness by 40% and lead generation by 25% in cybersecurity sectors. Led campaigns addressing Zero Trust security and endpoint protection, engaging CISOs and IT security professionals.

Expanded social media presence and increased engagement by 30% across LinkedIn and YouTube, with content focused on cybersecurity topics including ransomware and prevention. Developed digital marketing initiatives and partner strategies that grew website traffic by 219.28%, reaching 130,638 total sessions.

Oversaw early revenue operations initiatives, aligning marketing campaigns with Sales and contributing to 213 new customers and 18.83% customer growth. Initiated product marketing efforts, developed messaging, and created sales enablement content, case studies, white papers, and product demos.

Improved lead generation and audience engagement through targeted paid search and organic campaigns, reaching a peak of 27.5K sessions within an eight-month period. Led social media and email marketing efforts. Paid search made the highest traffic contribution during peak months.

Led multichannel SEM, SEO, and display advertising campaigns that created 32,203 contacts and 9,584 company accounts. Increased website traffic by 50% and qualified leads by 20% through optimized search and display campaigns focused on cybersecurity topics such as incident response and threat detection.

Developed branding and partner campaigns around advanced threat protection and cloud security, increasing engagement from security executives by 25% on BrightTalk and LinkedIn. Enhanced product marketing by creating material for Product, Sales, and Engineering.

Managed revenue operations initiatives generating 17,260 contacts and 6,656 marketing-qualified leads by targeting cybersecurity decision-makers and IT professionals. Optimized lead generation and ABM programs, reaching 15,818 ideal customer profile contacts and 11,039 ICP top-of-funnel leads.

Used content marketing and SEO to sustain lead creation, peaking at 5.12K new contacts in August 2022 and contributing 4.25K new contacts in December 2022. Executed mid- and bottom-funnel conversion and nurturing strategies, securing 3,691 mid-funnel contacts and 631 bottom-funnel leads.

Developed and executed digital marketing strategies that increased website traffic by 51.09%, with organic search contributing 74.85% of sessions. Optimized SEO, social media, and referral channels, increasing referral traffic by 50.43% and improving audience engagement across platforms.

Strengthened digital media branding, increasing engagement by 25% and session duration by 4.80%. Demographically targeted campaigns increased engagement among audiences aged 18–34 and helped add more than 39,870 new users from 2020 to 2021.

Managed IT communications to support seamless digital infrastructure. Led bilingual content localization to improve audience reach and the user experience.

Led integrated marketing campaigns with budgets from $25,000 to $1 million, generating more than 80,000 contacts and increasing brand visibility. Replaced traditional lead-buying methods with a fully digital lead generation model, shifting the company to rely entirely on leads generated through digital marketing.

Achieved 35% ROI on digital marketing initiatives with a 10% year-over-year increase in returns. Led social media, email, and direct marketing campaigns, achieving a 40% email open rate and a 32% engagement rate.

Helped secure strategic partnerships with major healthcare companies, including United Healthcare, and substantial budgets for lead generation on their behalf. Introduced a metrics-driven approach to decisions, grounded in data and reporting.

Implemented HubSpot and a comprehensive MarTech stack to streamline operations, automate processes, and track campaign performance. Managed end-to-end photography, video, and graphic design to support campaign objectives. Optimized website performance through SEO to improve traffic and the user experience.

Developed and executed go-to-market strategies for early-stage startups, supporting new product launches and entry into competitive healthtech, hardware, SaaS, and fintech markets. Worked closely with founders to define brand positioning, messaging frameworks, and value propositions that resonated with target audiences.

Designed and optimized multichannel digital campaigns, content marketing, and social media engagement to increase brand awareness and lead generation. Advised on SEO, email automation, and audience segmentation to help startups attract and convert their ideal customers.

Led marketing workshops and mentorship on ABM, growth marketing, and data-driven performance marketing, equipping teams with foundational and advanced skills.

Managed communications with television, radio, newspaper, and magazine advertising outlets to maintain consistent brand messaging. Developed advertising graphics and copy in English and Spanish to engage diverse audiences.

Helped establish brand guidelines and applied the identity across business cards, tablecloths, postcards, calendars, and apparel. Managed printed collateral inventory and prepared marketing materials for field events and trade shows.